The Highsnobiety inboxes are inundated every day with new brands competing for a piece of the spotlight. To help you show off your vast knowledge of obscure style labels, each month we take a minute to present you to a fresh batch of upcoming talent.
Our Under the Radar series tends to concentrate on menswear, but this time we’re giving young womenswear and unisex brand names a moment in the spotlight. Here is a handpicked choice of upcoming labels every fashion follower must be familiar with, before they’re massive.
If your label wants to be considered for future posts then, by all methods, get in touch. For more undiscovered talent, check out the rest of our Under the Radar series.
The Paris-based brand has been under the assistance of Creative Director Glenn Martens since 2013, and the Belgian designer and graduate from the Royal Academy of Antwerp, included a womenswear string to his bow five weathers ago. However, the past three are where Martens has actually truly honed his disheveled cool-girl visual.
His latest offering is a wild fabric mix of conventional menswear fabrics, stylish jersey and ultra-feminine chiffon and velour’s. The program provided prolonged coats, abundant gowns and waist-cinching jeans. Styling is key to Y-Project s vision: layering long sleeves under billowing off-the-shoulder dresses and tucking sweatshirts into high waists.
The proportions, layering and materials echo the current zeitgeist. Without discussing the V-word, it does seem like Y-Project shares a couple of parallels with another Parisian brand on the idea of the fashion world’s tongue, minus the bootleg logos and hype.
Perhaps, where other labels have shot to fashion infamy within a simple season or more, Y-Project will continue to leisurely build a devoted base of fans.
Beckett Fogg and PiotrekPanszczyk are the design duo behind Area NYC. The Parsons-schooled pair remain in their third season, providing collections of tactile womanly pieces in New York. The shrewd designers handle making unapologetically pink ensembles in silk, fur and brocade, without sickly sweet tips of sugar plum fairies.
Rather their aesthetic is more contemporary minimalism, with a heavy, shiny coating of glamour. Their garments have a liquid silk quality, and some are decorated with crystals a young Diana Ross would certainly authorize. Even if a fresh twist on a 70s disco diva isn’t your bag (anyone?), the soft customizing or fur-lined denim parka just might be.
Based in Berlin, Christa B sch and CosimaGadient have constructed their brand, Ottolinger. Despite the label being just 2 seasons old, these new kid in towns have sealed a clear identity with their crude, DIY ambiance. The Swiss Natives Fall/Winter 2016 collection belonged to the V-Files runway program, which gives young brand names a platform to wave their flag during New York Fashion Week.
The collection provided was unfussy yet raw: frayed velvet and denim, reconstructed sweatshirt dresses and charred yes, burnt everything else. The more subdued looks had charred trouser hems, and there were whole outfits with holes singed through, for that cigarette burn chic in the city that never sleeps. This is one brand name we can state is literally lit.
With designs of the moment SitaAbellan and Binx Walton rocking their pieces across style mags, it won’t be long up until Ottolinger pieces are turning up all over the street style crowd.
Miguel Bercer, the creative leader behind brand name Man Man, is doing his bit for Spanish fashion. After showing at Madrid Fashion Week, the designer developed a buzz with his mix-and-match textures, and magnificently disorderly styling.
Regardless of his novice status, Bercer reveals early promise with a collection that invokes a vibrant yet intelligent Prada-esque state of mind. Quilting, cable knits, checks and ribbons collide with erratic bold graphics, presenting us with Bercer’s ideal woman: one who is more interested in looking uncommon than pretty. The recommendations are bountiful, from English countryside to basketball gamers, all tied together with reels of ribbon.
If Miguel Bercer’s engaging combo of influences isn t enough to get hold of the attention of the market outside of his native nation, the exaggerated jeans emblazoned with the brand name’s gigantic logo design must help get his name out there.
Her label is the Netherlands answer to Marques Almeida. The Amsterdam born and based designer breathes brand-new life into the traditional workwear fabric with exaggerated percentages and cutouts.
Hardeman’s namesake brand name is really gender fluid instead of womenswear, as provided in her brilliantly-cast runway show. Hardeman closed her offering with an Instagram-worthy program piece: a skirt that appeared to blow up over the model’s head in denim, naturally. The trick worked in her favor, signaling style followers to the rest of her less-ridiculous and covetable collection.
This evasive brand name doesn’t provide much away about the talent behind it, and keeping Margiela-like anonymity may well enhance typical interest about this Paris-based label. While the designer, or team, behind 9-1ppm may be a little coy, the brand itself is makes clothing for the strong.
Once you take away the latex gimp mask, the pieces themselves are really pretty wearable. Inspiration or references behind the collection are another area we are left in the dark about.
Whether you dig the brave combinations or a singular piece, 9-1ppm is definitely a young whipper-snapper of a brand name to keep an eye on.